Funjet Vacations Says “I do” to New Social Strategy
Travel & Tourism
With four decades of vacation planning experience already behind them, Funjet Vacations decided in 2014 to launch a new venture in destination wedding planning, called Weddings by Funjet. Knowing that brides are particularly engaged on social media, BVK designed a social strategy to build relationships with engaged couples considering a destination wedding. With 79% of brides following wedding brands on social media, BVK knew the competition would be fierce and so positioned the social strategy around Weddings by Funjet’s differentiating factors: personal service from one dedicated person known as a “wedding concierge.” With a limited budget and an initial goal of 15,000 fans, in less than one year Weddings by Funjet quickly grew to more than 37,000 fans — and has planned more than 110 destination weddings.
