Adventist Midwest Health gets New Prescription for Social Success
As one of hundreds of healthcare options in the Greater Chicago area, Adventist Midwest Health needed a way to stand out, increase awareness, and reach the right people… and do all of that quickly. BVK developed a standout social presence on Facebook by cultivating engagement through compelling content and building interest via relatable storytelling. That helped position Adventist Midwest Health as not only the trusted health care expert and leader in the area, but also as a responsive healthcare option with a personal touch. BVK also leveraged Facebook targeting to reach key target demographics efficiently at the right time in the right place. How is this for a healthy increase? In the 138 days before BVK launched a Facebook plan for Adventist Midwest Health, its two modest Facebook pages reached roughly 17,000 people. In the first 138 days after BVK launched, the pages reached more than 1.3 million people. In those same timeframes, engagement on Facebook went from 910 people to 40,194 people…a 4,316 % increase.