Dominican Republic Welcomes the Bachelorette

April 16, 2014  |  BVK

Travel & Tourism

Known in part for its dramatic proposals in exotic destinations, The Bachelorette was a perfect fit to promote the Dominican Republic as a romantic destination for couples. BVK partnered with the ABC reality show to film the two finale episodes in Punta Cana and La Romana, showcasing the region’s diverse experiences as Andi Dorfman and her suitors experienced lavish dates. In the month that the episodes aired, Dominican Republic saw more than 30 million total impressions — an increase of 550% over the previous month. In addition, BVK launched a full social campaign to support the show, with a series of Facebook and Twitter posts, a Pinterest board, participating in a Twitter chat hosted by the show’s Chris Harrison, and a sweepstakes to give away a romantic vacation to the resort where the show was filmed. On social channels alone, Dominican Republic received 1.1 million impressions and generated 33,300 user engagements.blog_DR_Bachelorette_hpthumb

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

February 1, 2024

Brand is Experience: Your Actions Speak Louder Than Your Marketing

As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media o...

January 5, 2024

Top Topics 2024

Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, sel...

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...