BVK Launches “Almost Heaven” Campaign for West Virginia Tourism
Travel & Tourism
The West Virginia Tourism Office and BVK have launched a new campaign, “Almost Heaven,” that invites visitors to discover their version of heaven in West Virginia, a destination abounding with unspoiled nature, rich history and a peaceful way of life.
The campaign, which includes TV, radio, print, out-of-home, online and social media, was revealed at a media event by West Virginia Gov. Jim Justice.
The new work features stunning, ethereal photography that evokes a powerful yearning to visit a place that’s more than a destination. Incorporating scenes of rolling landscapes and pristine lakes, the imagery conveys how West Virginia’s sublime natural beauty has a mystical, otherworldly quality to it. The campaign expresses the feeling of transcendence—of a place so natural and pure it’s “Almost Heaven.”