Travel and Tourism Week Celebrates its 35th Anniversary as BVK Recognizes our Industry Clients

May 7, 2018  |  BVK

Travel & Tourism

Now in its 35th year, National Travel and Tourism Week is the annual salute to travel in America. During the first full week in May, communities nationwide unite to showcase the impact of travel to policymakers, business leaders and media with rallies, events and other activities.

This week at BVK, we’re celebrating the work we do in partnership with our tourism clients, whose mission is to welcome travelers from near and far. Through travel, we discover other cultures and civilizations and as we do so, determine who we really are. Travel moves people in ways that are transformational and life-changing.

As an industry, travel generates $2.4 trillion for the U.S. economy, and is America’s second-largest industry export. In the last decade alone, travel’s economic output increased from $697 million to $990 million, supporting a total of 16.2 million jobs overall.

As marketers, we’re incredibly fortunate to work in an industry that not only has a positive emotional benefit to consumers, but a significant impact on the U.S. economy. Cheers to our tourism client partners who have made this possible since BVK opened its doors in 1984.

To join in the celebration, U.S. Travel is hosting its first social travel rally on Tuesday, May 8, using the hashtags #TravelsWelcome and #nttw18.


is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...