ProHealth Wants to Know How You Would Change Healthcare

May 12, 2014  |  BVK


Ask consumers of healthcare what they long for in their doctor or hospital, and it’s likely you’ll hear one word more than any other. Respect. Not that a health system would ever think to ask. But BVK did. Convincing ProHealth Care in Southeastern Wisconsin to launched a series of interactive teaser billboards, print and digital ads asking consumers how they’d like to see health care work better.

At the same time, we went into the community with a videographer and asked people on the streets how they would improve healthcare. We set up a website,, where residents could share their thoughts and concerns. We even created TV spots that dared to imagine what a few of those improvements might actually look like. Think hospital gown with a zipper.

Within a month of the launch, over 1,000 people went online to make suggestions and propose improvements–from their desire to get same-day test results, to being able to e-mail their doctors. Then a month later, we shared what we’d learned. Updating our billboards with the improvements suggested by the community. All of which led to a whole new platform based on respect under the theme, “The way you should be treated.”


prohealth_iwhc_reveal_inset1 prohealth-REVEAL_inset5


is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...

September 30, 2022

BVK Travel Insight: Impactful Travel Advertising

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that trave...

August 30, 2022

BVK Travel Insights: Tourism x Locals

Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over ...

July 28, 2022

Travel Insights: Tailored Travel

As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find o...

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...