Brand+Lever Launches ‘The Great American West’ Identity Work for Western States Tourism Boards

May 29, 2018  |  BVK

Travel & Tourism

BVK’s Brand+Lever recently launched a new brand identity for the tourism boards of Wyoming, Montana, Idaho, North Dakota and South Dakota, formerly known as the “Real America” and now named “The Great American West.”

“The Great American West” brand, which includes a new name and logo, is designed to better represent and define the area’s special Western attributes, particularly to those unfamiliar with regional differences. It’s also designed to attract international travelers to the five-state region.

The new branding work was released at IPW Trade Show in Denver and will be used to reach tour operators, consumers and the media across seven key overseas markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

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