Brand+Lever Launches ‘The Great American West’ Identity Work for Western States Tourism Boards

May 29, 2018  |  BVK

Travel & Tourism

BVK’s Brand+Lever recently launched a new brand identity for the tourism boards of Wyoming, Montana, Idaho, North Dakota and South Dakota, formerly known as the “Real America” and now named “The Great American West.”

“The Great American West” brand, which includes a new name and logo, is designed to better represent and define the area’s special Western attributes, particularly to those unfamiliar with regional differences. It’s also designed to attract international travelers to the five-state region.

The new branding work was released at IPW Trade Show in Denver and will be used to reach tour operators, consumers and the media across seven key overseas markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

February 1, 2024

Brand is Experience: Your Actions Speak Louder Than Your Marketing

As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media o...

January 5, 2024

Top Topics 2024

Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, sel...

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...