Funjet Looks to Insiders to Expand Social Presence
Travel & Tourism
In a deeply fragmented and competitive travel industry, Funjet Vacations needed to increase awareness among socially-savvy travelers to build brand affinity and ultimately influence vacation purchase decisions. With more than 40 years in the travel industry, Funjet is an expert in the field but was unable to communicate that message effectively. Enter the Funjet Insider, a program designed by BVK to provide relevant tips and insight to digital travelers, in the form of short videos distributed on social channels, in blog posts and on funjet.com. In two years, BVK has produced nearly 300 videos, with more than 19 million impressions, 765,000 video views and 205,000 blog page views. In addition, the Funjet Insider has been positioned as a travel industry expert on television shows such as Bethenny and Hallmark Channel’s Home & Family.