Positioning Your Brand for Post-pandemic Success

June 24, 2020  |  Mike Eaton


How do you effectively manage your brand through the COVID-19 crisis?

How has the COVID crisis changed what consumers expect of healthcare brands? How do we manage our brands to actually be stronger post COVID? In this episode of  BVK’s Problem Lab podcast, Mike Eaton, Senior VP at BVK and author of Fractured talks with Joel English, Managing Partner for BVK Health, about how healthcare institutions can position themselves for recovery after a fracture event such as the COVID-19 crisis. Their conversation explores how the balance of content and context is vital to determining where we go next as organizations and they discuss the one question every marketing team should be asking at this critical point in time.

BVK has invested time into considering how health systems can use brand to best position themselves for success after a crisis and can help facilitate a provocative and productive conversation around your leadership table. To learn more, download our new e-book, Fractured, or view our recorded webinar.


Mike Eaton
is a Senior VP at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current