BVK selected as lead creative agency for Nevada tourism
BVK | Travel & Tourism
BVK has been selected to direct creative development for the Nevada Commission on Tourism’s new marketing campaign aimed at boosting state travel. The collaboration is expected to evolve the state’s TravelNevada brand strategy, which is built around its “Don’t Fence Me In” theme, representing expansive, wide-open spaces and the freedom to explore.
The new campaign positions living and working in Nevada as a lifestyle choice focused on freedom of thought—capitalizing on the maverick, independent spirit of those who choose to call Nevada home.
Built upon BVK’s established expertise in the travel and tourism space, Nevada is the agency’s fourth state tourism client and expands its presence in the west. The campaign will include print, digital and OOH executions.