BVK clients honored at U.S. Travel’s ESTO Conference

August 27, 2018  |  Victoria Simmons

Travel & Tourism

BVK is proud to be an allied member of the U.S. Travel Association, an invaluable non-profit organization who advocates for all components of the travel industry. In partnership with agency destination clients, we recently attended U.S. Travel’s 35t h Annual ESTO Conference in Phoenix, AZ with 900 of our industry colleagues. It’s a great opportunity to experience first-hand what an impact the travel industry has on the US economy – generating $2.4 trillion in economic output.

During the conference BVK clients were among the twenty-six U.S. Travel member organizations who were honored for excellence and creative accomplishments in destination marketing and inspiring the continued development of imaginative promotional programs.

The Maine Office Of Tourism received a Mercury Award for Broadcast Advertising Television for the “This is me.” brand campaign. Judges commented, “Maine did a great job conveying emotional connections and the destination. Viewers are drawn in by the images and particularly the videos. The children in the videos are heartwarming, and the locals are authentic.”

The Wyoming Office of Tourism received a Mercury Award for Travel Website for their site developed by Miles Partnership in collaboration with BVK. Judges commented, “The design shows gorgeous imagery and content, and the “sticky footer” concept works well, especially in a mobile application. It was smart to break out national parks and monuments and weave those attractions throughout the navigation tools.”

And Reno Tahoe was one of three finalists for Branding and Integrated Marketing campaign.

Congratulations to our client partners. We love working with you to advocate for an industry that makes a positive impact on the lives of travelers.

2018 Award Winners


is Senior VP, Travel at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...

September 30, 2022

BVK Travel Insight: Impactful Travel Advertising

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that trave...

August 30, 2022

BVK Travel Insights: Tourism x Locals

Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over ...

July 28, 2022

Travel Insights: Tailored Travel

As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find o...

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...