High-Value Health Care Consumers, Part 1: How They Impact Revenue

September 17, 2020  |  BVK

Healthcare

Understanding the needs of consumers leads to creative and unique solutions tailored directly to each individual you serve. This is especially important when it comes to high-value health care consumers and their impact on the success of your company. BVK’s Senior Vice President, Paula Serios, discusses such consumers with Strategic Health Care Marketing. Check out part one of this two-part series about targeting the consumers who consume the most health care and influence others to do as they do.

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

January 14, 2025

Putting Your Brand to Work: Student Recruitment

In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher educat...

January 10, 2025

Social Media’s New Nomadic Norm

As marketers, we’re going to have to adapt to users treating social media platforms like alliances on the new era of Su...

December 10, 2024

Putting Your Brand to Work: Rankings and Reputation

In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher educat...

October 28, 2024

Travel Insights: Holiday Holidays

The holiday season is upon us and that means many Americans are making decisions between staying home, traveling to visit fri...

September 10, 2024

Getting Your Board on Board

While developing or refreshing an annual marketing plan, my clients and I review metrics and see how far we’ve come on our ...

July 17, 2024

Before You Brand: Organizing Your University MarComm Office for Success

Marketing in higher education can be especially challenging. Many university leaders place unrealistic expectations on their ...

July 15, 2024

Travel Insights: Travel Catalysts

Travelers are driven by cravings and must-have experiences that are manifesting in a sense of spontaneity in their trip plann...

June 5, 2024

Brand is Culture: Your Most Important Audience is Internal

On most college and university campuses, talking about the organization’s brand can be risky. At best, such discussions are...

May 1, 2024

Brand is Strategy: Your Strategic Plan is Likely Missing It

As a former faculty member and provost, I’ve participated in my share of strategic planning in higher education. Annual dep...