Healthcare Early Adopters
BVK moves beyond risk/propensity patient modeling by unlocking the power of patient personas and attitudinal/behavioral segmentation. In a recent article published by Forum for Healthcare Strategists, Joel English and Susan Perkins share details regarding BVK’s latest body of research on healthcare early adopters. How this cohort thinks about healthcare as well as their related behavior and purchase decisions is highly desirable and unique to the other cohorts on the adoption curve. To learn more about healthcare early adopters and how to target them, please read the full article.