Destination Crisis Management – Is Your Plan Inclusive?

October 15, 2017  |  Victoria Simmons

Travel & Tourism

The tourism industry is particularly vulnerable to the impact of natural and man-made disasters as evidenced in recent events such as the wildfires along the west coast and hurricanes that have impacted the coastline of Texas, Florida and the Caribbean. While the events are unavoidable, implementing a timely communications response is critical to retaining traveler confidence and community wide support. Without firm plans in place, a destination’s ability to recover, attract visitors and generate economic activity can be significantly delayed.

For destination marketing organizations developing plans, it helps to breakdown the response into four manageable phases that reflect the active recovery process.

  1. Preparation
  1. Immediate Response
  1. Opening for Business
  1. Encourage Participation

Consider working in partnership with Tourism Cares, a charitable organization that helps destinations in need, supports workforce and improves corporate social responsibility. Tourism Cares is currently fundraising under #GiveBetterTogether to support partnerships established with the Caribbean Hotel and Tourism Association and the Texas Travel Industry Association, adding national support for their regional efforts. Providing resources during and after disasters is critical for destinations. While tailored to a particular event, Tourism Cares’ efforts are focused on recovery investments to improve the visitor experience and quality of life at a destination once tourism has recovered. Additionally, organizations like Destinations International do a wonderful job of aggregating the multiple ways in which the public can help support destination recovery efforts.

The key to an effective communications plan is harnessing the power of both residents and visitors by asking for their active participation in the process. For more on developing effective crisis communication plans, read the LinkedIn post Crisis Communications: Are you ready for your next crisis? by our very own Sarah Schmidt, BVK Senior Earned Media Strategist.

................................................

is Senior VP, Travel at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

February 1, 2024

Brand is Experience: Your Actions Speak Louder Than Your Marketing

As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media o...

January 5, 2024

Top Topics 2024

Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, sel...

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...