New Mexico Social Media Effort One of Biggest in Country

November 14, 2014  |  BVK

Healthcare

When the government’s website (HealthCare.gov) failed, the NMHIX social media channel was launched to respond to and pro-actively produce content addressing enrollment questions even as the federal site was inaccessible. By the end of Open Enrollment, NMHIX was ranked as the country’s 3rd largest health insurance exchange community on Facebook,  the 3rd largest health insurance exchange on Twitter, and its YouTube video views placed NMHIX only behind California for most video views by a state exchange, making New Mexico Health Insurance Exchange one of the most well-rounded presences and most engaged audiences in the nation, despite the state’s small population. And by the end of Open Enrollment, NMHIX enrolled 34,000 individuals in health insurance plans and 164,000 New Mexicans had enrolled in the state’s Medicaid program.

nmhix_social_inset2 nmhix_social_inset3

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...