BVK Helps Funjet to Fill the Truck
Travel & Tourism
To build brand awareness for Funjet Vacations, BVK took a unique approach to outdoor advertising by branding two delivery trucks. To further leverage this mobile outdoor advertising, BVK created a goodwill-centered event around Thanksgiving, encouraging people to help Funjet Fill the Truck with groceries to benefit local food banks. Those who participated in the event were also given the opportunity to enter for the chance to win a trip from Funjet Vacations, further enhancing positive brand affinity. To maximize the reach of the event, BVK partnered with local radio stations to run 91 ads in the week prior to the event, as well as targeting social media ads to the local markets. This led to more than 756,000 impressions — and two delivery trucks filled with food to help those in need.