UToledo FY27 Planning Inputs

As we prepare to kick-off FY27 planning for UToledo, we will be hosting a virtual pre-planning input session. To help us set the stage for a great meeting, we would like you to take a few minutes and provide some top-line planning inputs.

Comments

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Name(Required)

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Business Unit / Area:(Required)

FY27 Business and Marketing Goals (2-3 sentences):

What does success look like at the end of FY27 (e.g. enrollment growth, awareness lift, lead quality, brand perception shifts, etc.)?

Target Audiences:

List up to 5 target audiences, ranked in priority order.

Geography (Prioritized):

List and prioritize key markets for FY27.

Program Focus (Prioritized):

What programs should media continue to support in FY27? (i.e. staying the course with Business, Engineering and Health or are we shifting focus)?

Mandatories:

Are there any required channels, tactics, initiatives or constraints we must plan around?

What’s Changing in FY27:

What’s new or different this year that would influence how we think about media strategy?