Lead on, students.
Sensing a tipping point in the state of the world, Texas Christian University saw its mission as preparing a unique breed of students. Those imbued with the character and values to become principled, ethical leaders—and a force for the greater good at a time when we need them the most. To bring this to life, BVK created a two-word rallying cry for TCU: Lead On. The compelling video that launches the campaign and other creative components that follow articulate TCU’s goal of preparing students to be global citizens who can make a positive impact on the world.