The Michael Jordan Problem With Last-Touch Attribution
Your marketing channels are a team. So why does only one of them get the ring? Michael Jordan won six NBA championships with the Chicago Bulls. Six rings. But he…
Category: BVK
Top Topics 2025
As our world constantly changes, various consumer trends rise to the top of culture. Creativity seems to dissipate in favor of efficiency and recycled content, meaning brands connecting to culturally…
Top Topics 2024
Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, self-care, lifestyle reinvention, gender roles, and AI are pervading society and are…
Top Trends 2022-2023 – Now & Next
As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends that impacted 2022 will influence 2023 and provide signals for brands…
Top Trends 2021 – Now & Next
As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in their lives to prioritize better work/life balance, time with loved ones, and overall…