Travel isn’t just about where people go anymore. It’s about who they become along the way. As expectations shift, destinations have an opportunity to move beyond promoting experiences and start shaping meaningful, lasting impact for the…
In an era defined by algorithms, the top cultural trends reveal a shared desire to regain a sense of control. Younger generations are offsetting digital reliance with analog activities, while adults are…
From Jellycats to Labubus, culture is signaling a collective craving for comfort, with travel as the ultimate antidote. Travelers are seeking slow escapes and luxury comforts along with the approachability…
Key insights from our latest deep-dive on how AI is redefining the end-to-end traveler experience. AI is no longer an emerging disruptor in the travel space—it’s quickly becoming the infrastructure.…
Cleansing Escapes: The Rise of Wellness Travel in Uncertain Times Even when the world pauses, the desire to explore never fades. In fact, times of transition and turmoil often call…
As our world constantly changes, various consumer trends rise to the top of culture. Creativity seems to dissipate in favor of efficiency and recycled content, meaning brands connecting to culturally…
The holiday season is upon us and that means many Americans are making decisions between staying home, traveling to visit friends and family or setting out on a fall or…
Travelers are driven by cravings and must-have experiences that are manifesting in a sense of spontaneity in their trip planning. Nearly three in five travelers reported having no specific destination…
Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing an economic footprint of $2.8 trillion, and supporting more than…
Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, self-care, lifestyle reinvention, gender roles, and AI are pervading society and are…
