In an age of “hacks” to make life a bit easier, travelers are taking measured, savvy approaches to trip planning. As they aim to maximize every dollar, day off, and experience, Americans are taking multipurpose trips, exploring closer to home, embracing short getaways, and packing lighter to leave room for spontaneity. Travel brands have the opportunity to help optimize journeys that deliver the greatest possible value. Review the full Travel Insights deck to learn how your brand can be a solution for travel hacks.