From Experience to Transformation
What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One where spending shifted toward experiences over services. That…
Category: Travel
Top Trends 2022-2023 – Now & Next
As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends that impacted 2022 will influence 2023 and provide signals for brands…
Travel Insights: Gen Z and How They Are Changing Travel
The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are already reshaping travel products and experiences. This emerging generation, spanning…
BVK Travel Insight: Impactful Travel Advertising
Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that travel – as an industry – has reawakened. And by virtue of the significant…
BVK Travel Insights: Tourism x Locals
Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over the summer heard a lot of parallel themes. Beyond the industry’s continued…
Travel Insights: Tailored Travel
As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find options tailored to seemingly endless interest groups, lifestyles and needs.…
Travel Insights: Values in Travel
Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marketer that Mellencamp. First the whole “Cougar” name change thing, and…
The travel industry’s biggest buzzword – “values” – is misunderstood.
In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a Bible for progressive DMOs who are not just looking at their…
Travel Insights: Future Travel
As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the cusp of a renaissance after two…
Travel Insights: Resolutions and Travel Solutions
Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that, stop this, quit that. For anyone who’s attempted unsuccessfully to…