Generation X is now reaching middle age. Are you prepared to make them feel like it’s perpetually 1999?
BVK recently completed an in-depth research study of Generation X’s preferences and motivations for health, wellness and active lifestyle purchases in light of changing needs due to aging bodies, career and family responsibilities and personal finances. After hearing the insights, you and your marketing team will better understand the specific drivers of Gen X’s evolving decision-making and be better prepared to capture their business by helping them see that middle age doesn’t mean it’s party over — oops — out of time.
For more information on how to schedule a customized presentation with your team, please contact Kim Kieffer at [email protected] 630.947.9655.