In this webisode, we discuss the results of a research study we recently completed in partnership with Destination Analysts. The study focuses on understanding how destination executives plan to respond to current industry disruptions and provides an assessment of their strategic readiness to engage in organizational change.
Download a copy of the high-level research findings featured and discussed in the webisode.
Erin has spent the last two decades studying travelers from across the globe and translating their behaviors into marketing insights for Destination Analysts’ 200 clients. In addition to conducting research - from brand auditing to user experience to ROI analysis - she also oversees the production of Destination Analysts’ The State of the American Traveler—one of the travel industry’s longest-running and most relied-on tracking studies of American leisure travel sentiment and behavior.
Request your free one-hour presentation. BVK and Destination Analysts will present the full findings of our research study focused on understanding how destination executives plan to respond to current industry disruptions.