In this webisode, we reveal why redefining organizational purpose will be the key to navigating change and gaining exponential returns for the world’s top destination organizations. We provide an explanation of what an effective purpose is and how to define it. We also share real stories from work done with Nike, Google, and Pampers that demonstrate how purpose can be used to drive product development, improve culture, and generate growth.
Start the process for discovering and defining your organization’s purpose by following the steps outlined in this document.
Professor Sood’s research and teaching expertise lies in the area of brand equity and consumer decision-making. Using psychological principles, he carefully examines how firms can best build, manage, and leverage the equity of strong brand names. Sanjay has worked with several leading marketing companies, including Intel, Starbucks, Disney, Levi-Strauss, Microsoft, and Kaiser Permanente.
Request your free one-hour consultation. BVK and Dr. Sanjay Sood will listen to what your organization’s unique needs and goals are, outline a custom method for discovering your organization's core purpose, and explain how you can leverage it to drive future growth for your community.