Webisode Three: Transforming the Way We Operate

In order to thrive in a constantly changing world, businesses must be built on a model that can adapt to changing customer needs and allow for new sources of growth. In this webisode, we discuss the core challenges of legacy DMO business models and introduce a modern model which has demonstrated measurable success. We also provide actionable guidance on how to begin, get buy-in, and enjoy new profits from supplemental revenue streams. 

Read the White Paper

Download your own copy of Bill Geist’s complete report on the evolving DMO business model. 

Meet the Presenters

Victoria Simmons

Victoria Simmons

SVP Travel

As the leader of BVK’s travel practice, Victoria’s expertise is in understanding the cultural and consumer behavioral trends that are driving the travel industry forward. With a passion for solving tough problems with bold ideas, Victoria has spent her 27-year career marketing travel experiences that improve lives, build strong communities, sustain environmental resources, and spur societal progress. To achieve these goals, she effortlessly marries science and art to translate research insights into category-changing work for brands.

Kevin Steltz

Kevin Steltz

SVP Advisory

As the leader of BVK’s advisory group, Kevin has spent his career developing award-winning brand and growth strategies for organizations in over two dozen industries. His rigorous and disciplined approach to strategy development drives the advisory group’s commitment to understanding client businesses, engaging executives on critical issues, and focusing on category insights that drive solutions.

Bill Geist

DMO Proz

Chief Instigator and founder of DMO Proz, Bill Geist has been in the Destination Marketing field for over 35 years leading DMOs in Illinois and Wisconsin before establishing his travel-centric consultancy in 1995. He has worked with over 200 destinations, is the author of “Destination Leadership,” and the host of the podcast DMOU, in which he interviews the sector’s best and the brightest.

Transform Your Organization

Request your free one-hour consultation. BVK and Bill Geist will engage you in a structured discussion to assess your organization’s and your community’s unique situation to determine how a new model might strengthen relationships among peer agencies, create new revenue streams, alleviate pain points and secure buy-in from board members and industry stakeholders.

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