Travel Insights: Sustainability

February 22, 2022  |  Matt Stiker

Travel & Tourism

Raise your hand if you’re feeling a little bit sustainability’d out. Like us, you’re probably hearing it everywhere, from your local dry cleaner no longer using plastic bags to your favorite restaurant sourcing their food locally to the almost-daily announcements from big brands proclaiming their commitment to being green by like 2075 when the fished-out and overly-polluted oceans will likely have climbed up our coastlines by another couple of inches. Hey good for you, big brands. Well done.

Apologies, I digress. Fact is, the sound of sustainability surrounds us, and can be, at times, somewhat overwhelming.

But keep that hand raised if you know that sustainability (and its sister issue climate change) are significant problems facing the planet and – while on a slightly less existential but maybe more acute and personal level to some of the readers of this blog – are also dramatically impacting the travel industry.

Congratulations, hand raisers. Acknowledging the problem is the first step toward finding the solution.

Look, we don’t pretend to have all the answers. But what we do have is an incredible Insights team that can rock a problem, and come up with a bunch of different ways to pull it apart, to look at it upside down and sideways, and to break it up into bite-size pieces that feel eminently more, well, bite-able. Solve-able. Tackle-able.

And that’s what the team did with this month’s edition of Travel Insights. They tackled and broke down the massive challenge of Sustainability into 5 themes that point to the importance of travel brands participating in – and in some cases even leading – the fight to help make their businesses, and the industry overall, more sustainable. The themes are:

  1. Sustainability as an industry imperative
  2. Sustainability as a lifestyle
  3. Sustainable destinations as a goal for development
  4. Sustainability as a value of residents
  5. Sustainability as a measure for quality travelers

We know that’s a lot of sustainability. Fact is, with the number of people and brands and governments around the world working on sustainability, the issue isn’t going away anytime soon. So as good as it might feel to cover your ears the next time someone uses “the S word,” instead we hope you’ll take a few moments to download and review this brief document, and perhaps put some of its principles and examples to work in your own organization.

Feel free to let us know if you want to chat further about anything in there.

P.S. You can put your hand down now.

Download Report

This content series is created as a collaborative effort amongst BVK members Matt Stiker, Abby Rennicke, and Aliesha Oldenburg.


is Senior VP, Travel at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...