The Critical Nature of Commencement: Why Graduation Matters Amid COVID-19 Crisis

April 4, 2020  |  Beth Blume, Abby Rennicke


The pride. The nostalgia. The accomplishment. The excitement. The connection. The hope.

The act of college commencement represents the culmination of one of the most significant periods of transformation in a person’s life.  It compiles a unique blend of emotions that are years, even generations, in the making.  As a result of the current crisis we are facing, this pinnacle moment in time is now being stripped away.

During these extraordinary and tumultuous times, we are all feeling the effects. However, few will feel them as deeply as the class of 2020. To students and their families, commencement is a critical, not merely complimentary, piece of the college experience that acknowledges accomplishments of the past, inspires accomplishments of the future, and is a powerful bridge between the two.

These moments cannot simply pass and be lost forever. They matter. The impact is salient for the graduates and will have a lasting effect on their relationships with their alma maters.

Learn more about why the acts of commencement extend far beyond simply receiving a diploma for students and their families.

Interested in discussing commencement ideas that will create lasting memories for your 2020 grads? We would love to talk. Email us at [email protected].

Download the Report

Please give us your contact info if you'd like to get in touch.



is Director, Insights & Planning at BVK


Abby Rennicke is a Brand Strategist at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...

April 5, 2022

Summer 2022 Travel: Opposition and Opportunity

Remember those high school science classes in which a teacher would encourage you to pour a test tube filled with one liquid ...

February 22, 2022

Travel Insights: Sustainability

Raise your hand if you’re feeling a little bit sustainability’d out. Like us, you’re probably hearing it everywhere, fr...

January 25, 2022

Travel Insights: Resolutions and Travel Solutions

Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that...

December 21, 2021

Top Trends 2021 – Now & Next

As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in ...

November 23, 2021

Travel Insights: Holiday Travel

After nearly two years of paused travel plans and cancelled get-togethers, Americans are eager to venture out this holiday se...

October 26, 2021

Travel Insights: Hispanic Traveler Audience

The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currentl...