Webinar: Travel Trends – How core human values will drive travel behaviors

May 21, 2020  |  Victoria Simmons, Stephanie Barkow

Travel & Tourism

BVK’s travel trends are oriented around human values because what travelers crave will drive their behaviors and should define our actions.

The projections for the travel industry are devastating. The stakes are high and competition will be fierce. Predicting the future of travel can be a challenge when the future is uncertain. However, the best predictor of future behavior lies in understanding what people value.

Core human values form the foundation of our identity. They’re guiding life principles – shaping who we are and who we want to be. Extensive, ongoing academic research proves that values drive actions. We crave experiences that connect with our values. In times of crisis, our values remind us of what matters. More than ever, they will drive our decisions and guide our new reality.

This session explores BVK’s predictions for post-COVID travel trends through the lens of core human values.

Expect to learn:

Download the Presentation

Please enter your contact info to continue to the download.

Submit

................................................

is Senior VP, Travel at BVK

................................................

Stephanie Barkow is an SVP Insights & Planning at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...

April 5, 2022

Summer 2022 Travel: Opposition and Opportunity

Remember those high school science classes in which a teacher would encourage you to pour a test tube filled with one liquid ...

February 22, 2022

Travel Insights: Sustainability

Raise your hand if you’re feeling a little bit sustainability’d out. Like us, you’re probably hearing it everywhere, fr...

January 25, 2022

Travel Insights: Resolutions and Travel Solutions

Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that...

December 21, 2021

Top Trends 2021 – Now & Next

As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in ...

November 23, 2021

Travel Insights: Holiday Travel

After nearly two years of paused travel plans and cancelled get-togethers, Americans are eager to venture out this holiday se...

October 26, 2021

Travel Insights: Hispanic Traveler Audience

The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currentl...