Confidence in Caregivers Provides Cause for Optimism

July 1, 2020  |  Paula Serios


Trust is an essential component to build brand equity. This is especially true in health care, where people are faced with the proposition of putting their health in the hands of others. So what effect has the COVID-19 pandemic had on consumer trust in caregivers and health systems? And what are the keys to shaping messages and actions that instill confidence in your brand and help set the stage for increased patient volume and financial recovery?

Click to view the infographic


If you have any questions or would like to learn how BVK can help your organization, feel free to reach out to me at To learn more about the findings of BVK Health Care Pulse Wave research and how to create a plan to refill the patient pipeline, please join us for our Road to Recovery Webinar. Click on a date below to register:


Paula Serios
is a Senior Vice President, BVK Health

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