In consumers’ eyes, bigger is anything but better

September 15, 2020  |  Paula Serios


For local and provider-sponsored health plans, the competitive landscape is daunting. Large national and regional plans have 85% of overall market share. So how can small plans position themselves for success? By leveraging their inherent strength: an established emotional connection. In our most recent quantitative research study, our experience-guided assumptions about consumer perceptions were confirmed by the data. By coupling a strong brand message with hard-driving demand generation, small plans can gain an edge in the battle for market share.

If you have questions or would like to learn how BVK can help your organization, don’t hesitate to reach out to To learn more about our go-to-market strategies for health plans, join one of our upcoming webinars.

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Paula Serios
is a Senior Vice President, BVK Health

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