High-Value Health Care Consumers, Part 2: How to Cultivate Audiences
Now that we know Innovators and Early Adopters have a high propensity to consume more health services, it’s crucial get to know them a little better. By understanding this behaviorally driven segment, we can create meaningful experiences and messaging that truly resonates. BVK’s Senior Vice President, Paula Serios, presents the importance of a digital-first foundation for your communications efforts and then walks through the three strategic pillars critical to cultivating these audiences. Check out part two of this two-part series. You will learn steps you start taking to solve their problems while also generating marketing-attainable revenue.