High-Value Health Care Consumers, Part 2: How to Cultivate Audiences

September 21, 2020  |  Paula Serios

Healthcare

Now that we know Innovators and Early Adopters have a high propensity to consume more health services, it’s crucial get to know them a little better. By understanding this behaviorally driven segment, we can create meaningful experiences and messaging that truly resonates. BVK’s Senior Vice President, Paula Serios, presents the importance of a digital-first foundation for your communications efforts and then walks through the three strategic pillars critical to cultivating these audiences. Check out part two of this two-part series. You will learn steps you start taking to solve their problems while also generating marketing-attainable revenue.

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Paula Serios
is a Senior Vice President, BVK Health

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