BVK Travel Insight: Impactful Travel Advertising

September 30, 2022  |  Matt Stiker

Travel & Tourism

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that travel – as an industry – has reawakened. And by virtue of the significant spend across pretty much all platforms, its reawakened with an urgency that hasn’t been felt for a while.

In fact, Phocuswire reports that earlier this year, spend among travel advertisers was up 43% over last year to nearly $623 million. That’s a whole lot of brands smacking their alarms off, throwing the covers aside, slipping on the slippers and making the coffee kind of reawakening.

So, this issue of BVK’s Travel Insights goes back to the essence of what advertisers do – advertise – and shares some trends we’re seeing in some of the latest and greatest travel advertising.

This is creative work that remains bread and butter for most agencies, and it’s work we like to think we do exceptionally well. And not surprisingly, that same Phocuswire article states that TV and digital display advertising have increased 93% and 250%, respectively, compared to the same period in 2021. You may say what’s old is new again, but we say if it works make it work for you.

The insights deck (easily accessed via one click below) reveals

To shamelessly paraphrase Ferris Bueller as he lay in his bed at the end of the movie, “Advertising moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” We encourage you to stop and look around at the downloadable insights deck at the link below. Then smack that alarm, throw those covers aside, get those slippers on and get that coffee going. You have ads to make.

If you’d like to have a no obligation conversation with us about any or all of the above, by all means feel free to shoot me an email at [email protected].

Download Report


is Senior VP, Travel at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...