Travel Insights: Travel Motivations by Generation
BVK breaks down how travel behavior differs by generational cohort. Lifestyle and cultural norms play a large role in how consumers research, plan and experience travel. Gen Z Social media-fueled…
Author: Victoria Simmons
Travel Insights: Finding Purpose in Travel
Coming out of times of adversity many people are seeking goodness and craving a deeper sense of meaning in their lives and through their actions. Travel has long been an outlet for “finding yourself” but today’s…
Travel Insights: Craving Human Connections
As the vaccine rollout continues, consumers are feeling much more optimistic about their summer travel plans. Savvy travel brands should tap into the increased craving for human connection and meaningful…