Travel Insights: Comforting Escapes
From Jellycats to Labubus, culture is signaling a collective craving for comfort, with travel as the ultimate antidote. Travelers are seeking slow escapes and luxury comforts along with the approachability…
Category: Travel
Travel Insights: The AI-Powered Travel Journey
Key insights from our latest deep-dive on how AI is redefining the end-to-end traveler experience. AI is no longer an emerging disruptor in the travel space—it’s quickly becoming the infrastructure.…
Travel Insights: Cleansing Escapes
Cleansing Escapes: The Rise of Wellness Travel in Uncertain Times Even when the world pauses, the desire to explore never fades. In fact, times of transition and turmoil often call…
Top Topics 2025
As our world constantly changes, various consumer trends rise to the top of culture. Creativity seems to dissipate in favor of efficiency and recycled content, meaning brands connecting to culturally…
Travel Insights: Holiday Holidays
The holiday season is upon us and that means many Americans are making decisions between staying home, traveling to visit friends and family or setting out on a fall or…
Travel Insights: Travel Catalysts
Travelers are driven by cravings and must-have experiences that are manifesting in a sense of spontaneity in their trip planning. Nearly three in five travelers reported having no specific destination…
Travel Insights: The Positive Impacts of Travel
Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing an economic footprint of $2.8 trillion, and supporting more than…
Top Topics 2024
Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, self-care, lifestyle reinvention, gender roles, and AI are pervading society and are…
From Experience to Transformation
What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One where spending shifted toward experiences over services. That…
Top Trends 2022-2023 – Now & Next
As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends that impacted 2022 will influence 2023 and provide signals for brands…