Travel Insights: Hispanic Traveler Audience
The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currently making up roughly 19% of the U.S. Population. With increased scale…
Category: Travel
Travel Insights: Unwinders vs. Adventurers
Most travelers (60%) want to spend their vacation relaxing and unwinding, while the remaining 40% prefer to seek adventure and excitement. This month BVK examines data from KANTAR U.S. Monitor’s…
Travel Insights: Travel Motivations by Generation
BVK breaks down how travel behavior differs by generational cohort. Lifestyle and cultural norms play a large role in how consumers research, plan and experience travel. Gen Z Social media-fueled…
Travel Insights: Finding Purpose in Travel
Coming out of times of adversity many people are seeking goodness and craving a deeper sense of meaning in their lives and through their actions. Travel has long been an outlet for “finding yourself” but today’s…
Travel Insights: Craving Human Connections
As the vaccine rollout continues, consumers are feeling much more optimistic about their summer travel plans. Savvy travel brands should tap into the increased craving for human connection and meaningful…