Travel Insights: Unwinders vs. Adventurers
Most travelers (60%) want to spend their vacation relaxing and unwinding, while the remaining 40% prefer to seek adventure and excitement. This month BVK examines data from KANTAR U.S. Monitor’s…
Insights
Travel Insights: Travel Motivations by Generation
BVK breaks down how travel behavior differs by generational cohort. Lifestyle and cultural norms play a large role in how consumers research, plan and experience travel. Gen Z Social media-fueled…
Travel Insights: Finding Purpose in Travel
Coming out of times of adversity many people are seeking goodness and craving a deeper sense of meaning in their lives and through their actions. Travel has long been an outlet for “finding yourself” but today’s…
Travel Insights: Craving Human Connections
As the vaccine rollout continues, consumers are feeling much more optimistic about their summer travel plans. Savvy travel brands should tap into the increased craving for human connection and meaningful…
Six Predictions for the Future of Higher Education
Higher education was on the precipice of change before COVID, so the global pandemic has not necessarily changed the industry’s trajectory, but rather accelerated it. In the coming months of…
The Healthcare Climate: What Now?
As human beings, we find ourselves in a time like no other. The COVID-19 pandemic has seriously fractured the normal course of life, unleashing forces that have reordered economic, social,…