BVK Travel Insight: Impactful Travel Advertising
Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that travel – as an industry – has reawakened. And by virtue of the significant…
Insights
BVK Travel Insights: Tourism x Locals
Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over the summer heard a lot of parallel themes. Beyond the industry’s continued…
Travel Insights: Tailored Travel
As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find options tailored to seemingly endless interest groups, lifestyles and needs.…
Travel Insights: Values in Travel
Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marketer that Mellencamp. First the whole “Cougar” name change thing, and…
The travel industry’s biggest buzzword – “values” – is misunderstood.
In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a Bible for progressive DMOs who are not just looking at their…
Travel Insights: Future Travel
As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the cusp of a renaissance after two…
Travel Insights: Resolutions and Travel Solutions
Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that, stop this, quit that. For anyone who’s attempted unsuccessfully to…
Top Trends 2021 – Now & Next
As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in their lives to prioritize better work/life balance, time with loved ones, and overall…
Travel Insights: Holiday Travel
After nearly two years of paused travel plans and cancelled get-togethers, Americans are eager to venture out this holiday season. Over half of all Americans plan to travel for at…
Travel Insights: Hispanic Traveler Audience
The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currently making up roughly 19% of the U.S. Population. With increased scale…