Travel Insights: The Positive Impacts of Travel
Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing an economic footprint of $2.8 trillion, and supporting more than…
Insights
Brand is Experience: Your Actions Speak Louder Than Your Marketing
As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media or the signs on campus buildings and…
Top Topics 2024
Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, self-care, lifestyle reinvention, gender roles, and AI are pervading society and are…
From Experience to Transformation
What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One where spending shifted toward experiences over services. That…
Top Trends 2022-2023 – Now & Next
As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends that impacted 2022 will influence 2023 and provide signals for brands…
Influencing Peer Perceptions for Dummies
In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hanging your university’s hat on said rankings. No judgment,…
The Science of Why Peer Perceptions Affect Us
Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why people think and behave the way they do. I’m no psychologist, but…
Cats, Jammies & University Rankings
In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle over baby, puppy and cat pictures. But let’s…
Travel Insights: Gen Z and How They Are Changing Travel
The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are already reshaping travel products and experiences. This emerging generation, spanning…
Does Your University Have a Brand?
Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attention to brand. At a time when universities are desperate to…