Core Human Values in the Age of COVID-19

Culture & Wellness

This learning session explores the shifting nature of our core human values in light of the current pandemic. From values that were important and craved in 2020 pre-coronavirus to the values that are defining this crisis and how people’s needs, cravings, and drivers have shifted. We’ll include some thought-starters as to how brands can play a role in connecting with values during this time.

Interested in discussing in greater detail or other values based positioning?  We would love to talk.  Email us at [email protected].

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Stephanie Barkow is an SVP Insights & Planning at BVK

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Colleen Moore is Colleen is a Senior Account Planner at BVK