Turning philanthropy into an engine of change.

July 8, 2020  |  Mike Eaton

Healthcare

The world has changed. The healthcare market has changed. It’s now more important than ever for organizations to broaden their strategic vision and anchor it in a higher purpose or calling. But where does philanthropy fit in and how can CEOs mobilize donors to bring this vision to life? In this installment of BVK’s Problem Lab podcast, Mike Eaton, Senior VP at BVK and author of Fractured, interviews Jeffrey Fried, Principal at JMF Advisors and former CEO at Beebe Health Care, about the role of C-suite executives in philanthropy success. From rethinking the funding of near-term goals to how much time a CEO should expect to devote, their discussion lays out a plan for making the pivotal shift from transactional to transformational philanthropy.

BVK has invested time into considering how health systems can use brand to best position themselves for success after a crisis and can help facilitate a provocative and productive conversation around your leadership table. To learn more, download our new e-book, Fractured, or view our recorded webinar.

................................................

is a Senior VP at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

June 5, 2024

Brand is Culture: Your Most Important Audience is Internal

On most college and university campuses, talking about the organization’s brand can be risky. At best, such discussions are...

May 1, 2024

Brand is Strategy: Your Strategic Plan is Likely Missing It

As a former faculty member and provost, I’ve participated in my share of strategic planning in higher education. Annual dep...

April 29, 2024

Simple Ways to Effectively Use AI for Your Marketing Job

“AI won’t replace humans. Humans using AI will.” – Unknown Introduction Artificial Intelligence (AI) has slowly, ...

April 16, 2024

Travel Insights: The Positive Impacts of Travel

Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing...

February 1, 2024

Brand is Experience: Your Actions Speak Louder Than Your Marketing

As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media o...

January 5, 2024

Top Topics 2024

Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, sel...

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...