Can you create a competitive edge during a fracture event?

July 10, 2020  |  Mike Eaton


Virtual care has become a hot topic in the industry since the onset of the pandemic. While many organizations have implemented telemedicine out of necessity and a commitment to the safety of patients and caregivers, a select few are using it to create a competitive advantage. In this episode of BVK’s Problem Lab podcast, Mike Eaton, Senior VP at BVK and author of Fractured, talks with Carissa Milley, Manager of Business Development for Wellforce. Learn how, by carefully defining the problem and creating services consumers needed, rather than simply promoting what they already had, Wellforce was able to create a suite of connected care services that established needed differentiation in the crowded Boston market.

BVK has invested time into considering how health systems can use brand to best position themselves for success after a crisis and can help facilitate a provocative and productive conversation around your leadership table. To learn more, download our new e-book, Fractured, or view our recorded webinar.


Mike Eaton
is a Senior VP at BVK

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