Case Study  |  Reno-Tahoe

Opposites Attract in a Destination of Contrasts

The Challenge

Reno and Lake Tahoe are two cities close together but wildly different in their offerings. Combined, the region known as “America’s Adventure Place” was struggling to attract new and younger visitors to the area.

  • The Solution

    To promote travel between “the biggest little city in the world” and the largest alpine lake, BVK leaned into the brand’s key message of “great contrast” to develop the convention and visitor’s authority most successful influencer program to date. BVK invited six highly engaging influencers and divided them into three contrasting pairs. They were then given itineraries that highlighted the unique offerings of the two areas. The culturist and the risktaker, the wildcard and the foodie, and the entrepreneur and the adventurist showed their combined 1.4MM followers how the region could appeal to various travelers. Content, including photos, videos and custom itineraries was also shared on RenoTahoe’s channels.

    The Result





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