Experience Columbus
To showcase a progressive city within a day’s drive of half the country, BVK created an influencer program highlighting Columbus’ thriving cultural and foodie scene.
View case studyWest Virginia’s nickname may be the “Mountain State,” but it’s hardly the first destination that comes to mind when you think of a winter getaway. BVK was challenged with raising awareness of West Virginia’s incredible winter season.
BVK concepted a press trip covering little-known winter towns and invited three freelance travel writers and four top-tier influencers to come along. Guests explored an abundance of unexpected winter activities, from cozy cabins in prestigious state parks to the renowned Greenbrier Resort. Custom itineraries highlighted a mix of ways to experience outdoor adventure and indoor relaxation: the perfect winter getaway.
Impressions
1MM+
Engagements
21K
Hi-res image selects for marketing use
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