Case Study  |  West Virginia Tourism Office

Mountain State Amazes with Winter Wonderland

The Challenge

West Virginia’s nickname may be the “Mountain State,” but it’s hardly the first destination that comes to mind when you think of a winter getaway. BVK was challenged with raising awareness of West Virginia’s incredible winter season.

    • The Solution

    BVK concepted a press trip covering little-known winter towns and invited three freelance travel writers and four top-tier influencers to come along. Guests explored an abundance of unexpected winter activities, from cozy cabins in prestigious state parks to the renowned Greenbrier Resort. Custom itineraries highlighted a mix of ways to experience outdoor adventure and indoor relaxation: the perfect winter getaway.

    The Results

    Impressions

    1MM+

    Engagements

    21K

    Hi-res image selects for marketing use

    58

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