Case Study  |  Wyoming Office of Tourism

Influencers Answer the Call of the WY

The Challenge

Most tourists to the state of Wyoming visit Yellowstone National Park or Jackson Hole. BVK was challenged with showcasing the state beyond these typical destinations.

  • The Solution

    BVK created a “Call of the WY” contest for a once-in-a-lifetime opportunity to explore the state’s alluring landscapes and towns. Oh, and did we mention the winners were going to do it from the comfort of a tiny home on wheels that moved to breath-taking locations over the course of six weeks? The contest was promoted on HGTV, the cable channel home to shows such as Tiny House Hunters. The Wyoming brand was brought to life inside the home by a local designer who outfitted it with everything from a custom antler chandelier to artisan textiles and other touches. The winners/influencers shared their adventures like a rodeo weekend and whitewater rafting in real-time while promoting a sweepstakes giving their followers their own Wyoming adventure.

    The Results

    Program Impressions




    Casting call entries


    Vacation Sweepstakes Entries


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