The Solution

BVK created a “Call of the WY” contest for a once-in-a-lifetime opportunity to explore the state’s alluring landscapes and towns. Oh, and did we mention the winners were going to do it from the comfort of a tiny home on wheels that moved to breath-taking locations over the course of six weeks? The contest was promoted on HGTV, the cable channel home to shows such as Tiny House Hunters. The Wyoming brand was brought to life inside the home by a local designer who outfitted it with everything from a custom antler chandelier to artisan textiles and other touches. The winners/influencers shared their adventures like a rodeo weekend and whitewater rafting in real-time while promoting a sweepstakes giving their followers their own Wyoming adventure.