We've been helping higher education clients for quite a while. Over 20 years in fact. And during that time we've learned how to create successful and sustainable brands. Which today, is more important than ever. With the higher education industry in the midst of a huge sea of change, whether public or private, not-for-profit or career colleges, the very value of higher education is being second guessed at every turn. That's why it's critical to understand that success starts with creating a brand platform rooted in the institution's core DNA and value system. We find that shared core values elevate the emotional connections and create brand movements that change individual lives, communities and the world for the better.