The tenure to elevate higher education.

We've been helping higher education clients for quite a while. Over 20 years in fact. And during that time we've learned how to create successful and sustainable brands. Which today, is more important than ever. With the higher education industry in the midst of a huge sea of change, whether public or private, not-for-profit or career colleges, the very value of higher education is being second guessed at every turn. That's why it's critical to understand that success starts with creating a brand platform rooted in the institution's core DNA and value system. We find that shared core values elevate the emotional connections and create brand movements that change individual lives, communities and the world for the better.

Education Case Studies


Bryant & Stratton College

For the non-traditional college student, something is always in the way of going back to school. Our campaign inspired by the “&" in Bryant & Stratton College connected with audiences by dramatizing the “ands" they experience and the ways Bryant & Stratton College could help overcome them.

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Carrington College

As for-profit colleges continue to decline, one brand keeps growing on the wings of the higher education industry's most unique marketing campaign. Yes, a little bird told us to do it.

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Michigan State University

In order to shift Michigan State University's brand reputation beyond sports to that of a global research and academic leader, BVK combined the school's most iconic sports icon with their top researchers and professors out in the field. The historic campaign galvanized Spartan Nation under one rallying cry. Spartans Will.

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Education Work

Hotel Retlaw

Reno Tahoe

Visit St. Pete Clearwater

United Vacations

Beaches of Fort Myers Sanibel

Maine Office of Tourism

Wyoming Office of Tourism