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Every vacation destination offers souvenirs as reminders of a visitors’ experience. But one destination, the Beaches of Fort Myers-Sanibel believes that the memories you make in their destination will last longer and have a bigger impact than any tacky souvenir. To bring that platform to life to potential visitors, BVK launched a small space magazine, as well as outdoor campaign in key feeder markets depicting the amazing moments that one will capture for a lifetime when vacationing on the Beaches of Fort-Myers-Sanibel. The campaign helped propel the popular Southeast Florida beach destination to record tourism numbers.