Broadcast | Out of Home
Reno Tahoe is a place of great contrast. It’s evident in the name itself. This is where the country’s largest alpine lake meets the Biggest Little City in the World. The inherent tension in contrast fuels the energy and ambition of the destination to seize life, act on instinct, and explore infinite possibility. It’s proof that this place lives in refreshing nonconformity. The contrast concept serves as the creative campaign platform that represents Reno Tahoe’s brand value of ambition.