Who Will Create the Most Iconic College Campaign in the Country? BVK Will.
Known for being more of a national sports powerhouse, than a national academic leader, Michigan State asked BVK to help change its image. Using the theme, Spartan’s Will, BVK created the most iconic branding campaign the university has ever seen, aimed at connecting MSU’s passion for changing people’s lives and solving problems across the globe with the school’s beloved Spartan helmet. The campaign, which includes TV, radio, outdoor, digital and social media, print, as well as a mobile app, set off a social media frenzy in the first week alone. One Facebook post alone, resulted in over 6,600 Likes, almost 3,000 shares, 2012 comments and 190,000 video views in just 6 days.Â The Spartan Selfie app that launched a month later continued the Spartan craze with over 15,000 downloads in the first month, as Spartan alumni, parents and students posted thousands of photos of themselves showing their Spartan pride.