BVK selected as agency of record for James Hardie North America.
BVK has been selected to direct creative development and paid and earned media strategy for James Hardie North America, the global leader in fiber cement technology. The collaboration is expected to generate an integrated advertising plan that will maintain the brand’s #1 position in the fiber cement siding market while positioning its suite of products for aggressive growth.
The new relationship, rooted in both James Hardie’s and BVK’s entrepreneurial legacies, will expand upon James Hardie’s pre-eminent position within its industry and provide a solid foundation from which to leverage the brand’s trusted reputation among its complex consumer and trade audiences.
Adding to BVK’s roster of building products & technology brands, including Johnson Controls and Briggs & Stratton, the agency’s work will enhance James Hardie’s multi-channel approach. BVK will be seen supporting James Hardie’s new product launches at the upcoming NAHB International Builders’ Show.